Since its foundation in 2008, Airbnb has marketed itself to adventurous travellers looking for cheap and flexible accommodations. Now, the San Francisco-based online marketplace is shifting its focus beyond leisure travel.
Recently we’ve talked a lot about how TMCs can ready themselves for the New Distribution Capability (NDC) standard and what it means for the wider travel industry. But what are the benefits, for your business and your customers, of adopting the standard?
The importance of offering personalised experiences to travellers is rising all the time. Increasing sophistication being shown by airlines in their approach demonstrates how crucial personalisation now is within the travel sector. TMCs and OTAs must ensure they are not left behind.
During the last 30 years, the process of selling airline seats has remained largely unchanged. So it raised some eyebrows when the International Air Transport Association (IATA) revealed plans to launch its New Distribution Capability (NDC) back in 2012.
Today, however, the NDC is beginning to gain traction, addressing the industry's distribution limitations, and enabling more efficient communication between airlines and TMCs.
Artificial intelligence has been used in the broader travel industry, particularly in transport and accommodation, for many years. But what use, if any, can AI be to TMCs and OTAs?
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